About Prof Sreeram 

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Sreeram is a celebrated teacher, researcher, trainer and case writer in the area of marketing.

He is an alumnus of IIT Mumbai and XLRI Jamshedpur with an excellent track record in industry (Standard Chartered Bank, ABN AMRO Bank, Mahindra-British Telecom) and academics (Area Chair, Marketing, NMIMS). He has also been a visiting faculty at institutes such as S P Jain Institute of Management and Research (SPJIMR), SP Jain Global and Great Lakes Institute of Management, Gurgaon.

 

Prof Sreeram holds a PhD in Management from NMIMS. His areas of interest in research include investor behavior, customer engagement, sales promotions, sales management and B2B Marketing. His research publications include several papers in peer reviewed journals and cases in reputed publishing houses. Some of his articles have also been published in prominent business dailies like the Financial Express, Mint and DNA Money.

 

For over a decade, Prof Sreeram’s unique and engaging style of teaching, developed through his corporate experience, industry collaborations, self-developed case studies and exhaustive research, has ignited the fire of curiosity in his classrooms and helped students discover new possibilities. The conceptual clarity and rigour of his courses have always resulted in excellent student feedback (9+/10). His courses have helped over 1000 students place well and achieve coveted sales and marketing roles in Fortune 500 companies. He has also mentored and guided hundreds of student groups to success in business school competitions held by companies and institutions like L’Oreal, Hindustan Unilever, Reckitt Benckiser, Capgemini, Marico, the National University of Singapore and many others. His extensive reading interests, in-depth research in his chosen marketing subjects, and passion for sales and marketing is reflected in his classroom, where he creates an environment conducive for imparting crucial lessons that students retain for life.

Prior to entering academia, Prof Sreeram held various marketing and sales roles at ABN AMRO Bank and Standard Chartered Bank. In the former, he was involved in the integration of the Bank of America’s retail business with ABN AMRO Bank, playing key roles in product management, sales and relationship management. At Standard Chartered Bank, he was a program manager for the Priority Banking program and subsequently product head for business accounts. He finally ended his stint in banking as Product Head for Mortgages.

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Sreeram Sivaramakrishnan