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Keeping Audiences Engaged: What’s the Secret?
Audience attention spans are short but critical for content creators. Two factors determine if content can engage audiences: processing...
Sreeram Sivaramakrishnan
Mar 263 min read


Is Your Supplier the Right Person to Ask for Referrals?
Businesses sometimes need horizontal referrals from suppliers. However, there is always the possibility of current suppliers giving an...
Sreeram Sivaramakrishnan
Feb 13 min read


Can the Poor Afford to be Frugal?
Low-income households are the most in need of savings strategies when buying goods and services, but liquidity constraints prevent them...
Sreeram Sivaramakrishnan
Jan 213 min read


Can Your App Earn Money Without Ads?
Apps that are launched as free versions can monetise through ads or subscriptions. However, ads come with issues of cost, privacy, user...
Sreeram Sivaramakrishnan
Dec 7, 20243 min read
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