Note to Retailers: Going Old School for Relationship Building
Incorporating the human touch into customer relationships can help online retailers increase buyer spending. A simple, inexpensive, and...
Note to Retailers: Going Old School for Relationship Building
Shoppers and the Pursuit of Meaning
Crisis Management on Social Media: No Laughing Matter?
Shopping Cart Handles: The Key to Make Buyers Purchase More?
Semantic Framing: The Gift of Encouraging Donations
How Many Fans Must a Band Have?
Why Do (or Don’t) People Invest in Retirement Planning Products?
How to escape the BNPL Debt-trap? Mindfulness is the Key!
I Feel, Therefore I Buy: Emotions and Omnichannel Price Promotions
The Problem of Choice: How 6 Countries Perceive Levels of Choice
How to Offer Discounts During a Crisis (Without Being Called a Profiteer!)
How Personality Traits Affect Sales: When Salespersons Go “Dark”
What Makes Salespeople Tick: Embracing a Quiet Ego
Selling Service Innovations: Do Incentives Work?
How many free gift choices is too many?
Shopping as a Couple: 👍 or 👎
Making Scarcity Work for You
Salesperson Onboarding can Boost your Topline!
Can B2B firms capitalise on ad hoc sales encounters?
Using sales promotions to increase impulse buying
Want the good news first or the bad news?
Getting customers to pay per use
Sale or Clearance: Words matter, choose them carefully
Boosting Performance through Knowledge Diffusion
What to do when reviewers exaggerate?
Your customers aren’t redeeming their online coupons!
Online advertisement focus: sales volume or reviews?
How to talk to customers so they’ll buy
Markdowns or No markdowns for Luxury Retailers?
Should B2B Firms have Loyalty Programmes?
Shopping Companions Matter!
Can push messaging boost loyalty programs?
Retailer-themed super saver events: Do they even work?
How to encourage value-based selling
“Sold-out” signs: A double-edged sword
Increasing prices in B2B relationships: Perspectives from the ground
How to communicate cost-justified price increases?
Sweepstakes or Contests: the million dollar question?
Do Salespeople need Analytical Skills?
Redemption to Resurgence
What to do with positive reviews?
How to get customers to buy hedonic products?
Negative reviews: Is there a solution?
Cashbacks: Benefit or Burden?
Is B2B e-commerce for everyone?
To Package or Not to Package?
Should a Weak Brand Partner with a Stronger Brand?
How to get salespeople to chase big-whale sales
Calibrating Salesperson Emotions to Increase Sales
Migrant workers: The key to raising rural brand consumption