Consumer Promotions & Trade Marketing Programs
Sales promotions are utilised by firms that are intent on spurring consumer, channel or salesforce action. Although companies across industries have traditionally adopted sales promotion as an important means to improve sales, several companies have also attempted to broaden its use to achieve other objectives. Understanding basic and advanced sales promotion theories will help in conceptualising and executing it well. The workshop will be a mix of theoretical concepts and real-life examples & case studies.
Minimum enrolment criteria – if the number of participants for any workshop is less, Prof Sreeram reserves the right to cancel the workshop. Enrolled participants, in such cases, will get a full refund within 7 working days from the final date of enrolment.