How Many Fans Must a Band Have?
Traditionally, music artists have been advised to focus on a narrow selection of heavy listeners for marketing and earn revenues by...
How Many Fans Must a Band Have?
Why Do (or Don’t) People Invest in Retirement Planning Products?
How to escape the BNPL Debt-trap? Mindfulness is the Key!
I Feel, Therefore I Buy: Emotions and Omnichannel Price Promotions
The Problem of Choice: How 6 Countries Perceive Levels of Choice
How to Offer Discounts During a Crisis (Without Being Called a Profiteer!)
How Personality Traits Affect Sales: When Salespersons Go “Dark”
What Makes Salespeople Tick: Embracing a Quiet Ego
Selling Service Innovations: Do Incentives Work?
How many free gift choices is too many?
Shopping as a Couple: 👍 or 👎
Making Scarcity Work for You
Salesperson Onboarding can Boost your Topline!
Can B2B firms capitalise on ad hoc sales encounters?
Using sales promotions to increase impulse buying
Want the good news first or the bad news?
Getting customers to pay per use
Sale or Clearance: Words matter, choose them carefully
Boosting Performance through Knowledge Diffusion
What to do when reviewers exaggerate?