Audience attention spans are short but critical for content creators. Two factors determine if content can engage audiences: processing...

Businesses sometimes need horizontal referrals from suppliers. However, there is always the possibility of current suppliers giving an...

Low-income households are the most in need of savings strategies when buying goods and services, but liquidity constraints prevent them...

Apps that are launched as free versions can monetise through ads or subscriptions. However, ads come with issues of cost, privacy, user...

Fake reviews are now proliferating as their importance in boosting sales is getting recognised. However, more fake reviews can actually...

When consumers get bad reviews on peer-to-peer sharing economy platforms, they spread negative word of mouth about the platform even...

The effective retail selling strategy of “No Conversion, No Conversation” (NC²), i.e., disengaging from a prospect when a sale seems...

Companies send customers review reminders immediately or some days after the product experience. Comparing immediate versus delayed...

Gift-giving, a thriving industry even during the COVID-19 pandemic, reveals intriguing consumer behaviours. People often spend more on...

Companies incentivise employees’ continuing education through fee waivers and refunds. However, refunds are more effective in improving...

Incorporating the human touch into customer relationships can help online retailers increase buyer spending. A simple, inexpensive, and...

The need for meaning is as critical as the need for pleasure in making purchase decisions. Buyers pursuing meaning focus on a wide range...

Brands can find themselves dealing with negative events or crises. In the age of social media communication gaining constantly in...

Retailers use several tactics to encourage in-store purchasing but often neglect the importance of shopping cart design. A cart with...

Charity is universally lauded, yet charitable organisations often struggle to raise the amount of funds they need to meet their prosocial...

Traditionally, music artists have been advised to focus on a narrow selection of heavy listeners for marketing and earn revenues by...

Retirement planning is critical to avoid drastic changes in lifestyle post-retirement due to lack of income. Yet, a majority of people do...

Buy Now Pay Later (BNPL) is a convenient way to get credit. Unfortunately, its convenience leads weaker sections of society to make...

Buyers often depend on emotions to make purchase decisions. Omnichannel retailers should consider this fact while designing cross-channel...

Both choice deprivation and choice overload can reduce satisfaction. However, choice deprivation is found in more countries globally,...