Sreeram SivaramakrishnanSep 5, 20233 minNote to Retailers: Going Old School for Relationship BuildingIncorporating the human touch into customer relationships can help online retailers increase buyer spending. A simple, inexpensive, and...
Sreeram SivaramakrishnanJul 28, 20233 minShoppers and the Pursuit of MeaningThe need for meaning is as critical as the need for pleasure in making purchase decisions. Buyers pursuing meaning focus on a wide range...
Sreeram SivaramakrishnanJun 28, 20233 minCrisis Management on Social Media: No Laughing Matter?Brands can find themselves dealing with negative events or crises. In the age of social media communication gaining constantly in...
Sreeram SivaramakrishnanJun 14, 20233 minShopping Cart Handles: The Key to Make Buyers Purchase More?Retailers use several tactics to encourage in-store purchasing but often neglect the importance of shopping cart design. A cart with...