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Keeping Audiences Engaged: What’s the Secret?
Audience attention spans are short but critical for content creators. Two factors determine if content can engage audiences: processing...

Sreeram Sivaramakrishnan
Mar 263 min read
28 views
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Is Your Supplier the Right Person to Ask for Referrals?
Businesses sometimes need horizontal referrals from suppliers. However, there is always the possibility of current suppliers giving an...

Sreeram Sivaramakrishnan
Feb 13 min read
12 views
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Can the Poor Afford to be Frugal?
Low-income households are the most in need of savings strategies when buying goods and services, but liquidity constraints prevent them...

Sreeram Sivaramakrishnan
Jan 213 min read
17 views
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Can Your App Earn Money Without Ads?
Apps that are launched as free versions can monetise through ads or subscriptions. However, ads come with issues of cost, privacy, user...

Sreeram Sivaramakrishnan
Dec 7, 20243 min read
9 views
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Believe at Your Own Risk: The Impact of Fake Reviews
Fake reviews are now proliferating as their importance in boosting sales is getting recognised. However, more fake reviews can actually...

Sreeram Sivaramakrishnan
Oct 23, 20243 min read
9 views
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When Consumers Get Reviewed: Fallout and Solutions
When consumers get bad reviews on peer-to-peer sharing economy platforms, they spread negative word of mouth about the platform even...

Sreeram Sivaramakrishnan
Sep 18, 20243 min read
14 views
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Adaptive Selling: Does it Work for B2B Sales?
The effective retail selling strategy of “No Conversion, No Conversation” (NC²), i.e., disengaging from a prospect when a sale seems...

Sreeram Sivaramakrishnan
Aug 23, 20243 min read
11 views
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The Right Time to Ask for Reviews
Companies send customers review reminders immediately or some days after the product experience. Comparing immediate versus delayed...

Sreeram Sivaramakrishnan
Aug 19, 20243 min read
11 views
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Decoding Gift-Giving: The Role of Recipient Wealth
Gift-giving, a thriving industry even during the COVID-19 pandemic, reveals intriguing consumer behaviours. People often spend more on...

Sreeram Sivaramakrishnan
Aug 1, 20243 min read
33 views
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Incentivising Employee Learning: Waivers or Refunds?
Companies incentivise employees’ continuing education through fee waivers and refunds. However, refunds are more effective in improving...

Sreeram Sivaramakrishnan
Jul 20, 20243 min read
82 views
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Note to Retailers: Going Old School for Relationship Building
Incorporating the human touch into customer relationships can help online retailers increase buyer spending. A simple, inexpensive, and...

Sreeram Sivaramakrishnan
Sep 5, 20233 min read
59 views
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Shoppers and the Pursuit of Meaning
The need for meaning is as critical as the need for pleasure in making purchase decisions. Buyers pursuing meaning focus on a wide range...

Sreeram Sivaramakrishnan
Jul 28, 20233 min read
16 views
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Crisis Management on Social Media: No Laughing Matter?
Brands can find themselves dealing with negative events or crises. In the age of social media communication gaining constantly in...

Sreeram Sivaramakrishnan
Jun 28, 20233 min read
41 views
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Shopping Cart Handles: The Key to Make Buyers Purchase More?
Retailers use several tactics to encourage in-store purchasing but often neglect the importance of shopping cart design. A cart with...

Sreeram Sivaramakrishnan
Jun 14, 20233 min read
165 views
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Semantic Framing: The Gift of Encouraging Donations
Charity is universally lauded, yet charitable organisations often struggle to raise the amount of funds they need to meet their prosocial...

Sreeram Sivaramakrishnan
Jun 1, 20233 min read
26 views
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How Many Fans Must a Band Have?
Traditionally, music artists have been advised to focus on a narrow selection of heavy listeners for marketing and earn revenues by...

Sreeram Sivaramakrishnan
May 8, 20233 min read
112 views
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Why Do (or Don’t) People Invest in Retirement Planning Products?
Retirement planning is critical to avoid drastic changes in lifestyle post-retirement due to lack of income. Yet, a majority of people do...

Sreeram Sivaramakrishnan
May 2, 20233 min read
75 views
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How to escape the BNPL Debt-trap? Mindfulness is the Key!
Buy Now Pay Later (BNPL) is a convenient way to get credit. Unfortunately, its convenience leads weaker sections of society to make...

Sreeram Sivaramakrishnan
Apr 12, 20233 min read
43 views
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I Feel, Therefore I Buy: Emotions and Omnichannel Price Promotions
Buyers often depend on emotions to make purchase decisions. Omnichannel retailers should consider this fact while designing cross-channel...

Sreeram Sivaramakrishnan
Mar 28, 20233 min read
40 views
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The Problem of Choice: How 6 Countries Perceive Levels of Choice
Both choice deprivation and choice overload can reduce satisfaction. However, choice deprivation is found in more countries globally,...

Sreeram Sivaramakrishnan
Mar 15, 20233 min read
39 views
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