Tough negotiations are at the heart of many B2B transactions. Based on price alone, negotiations for the most advantageous deals define...

The use of social media by salespeople has exploded over the last few years. Social media includes internet-based platforms where content...

Discounts are one of the most popular promotional tools used by organisations. Urban Company, for instance, offers discounts of up to 30%...

A search for “school bag” on Flipkart will give you 64,882 results across 4444 brands. This is the democratisation effect of e-commerce...

Over the past decade, the use of mobile apps for payments has risen exponentially across the world. The COVID-19 pandemic has also...

Modern brick-and-mortar retail offers a wide variety of formats to customers: mom & pop stores, convenience stores, speciality stores,...

It is common for customers to purchase from online marketplaces like Amazon or Flipkart rather than brands’ own webstores despite the...

For a while now, customer satisfaction has been the touchstone of retail, spelling the difference between success and doom. To boost...

Today consumers are shopping from multiple channels like websites, sales agents, stores, etc. In response to this, most retailers are...

Photo by Caio from Pexels When you are in a supermarket, have you ever wondered why chocolates are always kept at eye level or why there...

Depending on the sector and platform of retail, consumers return anywhere between 6% and 15% of products! What’s worse, the volume of...

Say you want to buy a washing machine. You find that Amazon is selling it 15% cheaper than your neighbourhood appliance store. Odds are,...

Increased television viewing is pushing the poorest of the poor to make consumption choices that are detrimental to their welfare....

Amol Joshi with Sreeram S. In business schools, a marketing major develops a fascination for B2C companies. And often would be willing to...

A few days ago, I came across a tweet where someone complained to the police about a Mercedes driven over 150 kmph on a Mumbai road. This...

by Sreeram S. & Arjun S.K Photo by Sora Shimazaki from Pexels These are the new leads. These are the Glengarry leads. To you, these are...

by Sreeram S. & Saurabh Malhan “It is, therefore, not to be entered into unadvisedly, but reverently, discreetly and in the fear of God”....

by Sreeram S. & Saurabh Malhan “Perfection is achieved not when there is nothing left to add, but when there is nothing left to take...

by Sreeram S. and Anuroop Krishna “Clients don’t care about the labor pains; they want to see the baby.” Tim Williams There is a common...

The past few weeks have been trying for most of us. But they have been severe on certain sections of society far more than others. While...