Sreeram SivaramakrishnanJun 8, 20223 minWhat to do with positive reviews?Retailers often tend to focus more on negative reviews as such reviews can damage their business. However, it is equally important to...
Sreeram SivaramakrishnanMay 30, 20223 minHow to get customers to buy hedonic products?Consumers have myriad options for payment. Formats with higher transparency (e.g., cash) come with higher pain of payment, so buyers...
Sreeram SivaramakrishnanMay 23, 20224 minNegative reviews: Is there a solution?Reviews are an integral part of the online shopping experience, and negative reviews can impact buyer decision making as well as pricing...
Sreeram SivaramakrishnanMay 9, 20223 minCashbacks: Benefit or Burden?Cashbacks are highly popular for attracting customers. They can improve customer loyalty to the cashback program and induce repeat...