Sreeram SivaramakrishnanNov 29, 20223 minWant the good news first or the bad news?Promotional offers are often in the form of a “Good news/Bad news” statement with the offer or “good news” first and the restriction or...
Sreeram SivaramakrishnanNov 25, 20224 minGetting customers to pay per useCustomers often choose flat-rate pricing plans for services over pay-per-use plans even though flat-rate plans cost more. Their choice is...
Sreeram SivaramakrishnanNov 15, 20223 minSale or Clearance: Words matter, choose them carefullyRetailers use words like “sale” and “clearance” in promotion communication widely and often interchangeably. However, buyers expect deep...
Sreeram SivaramakrishnanNov 1, 20223 minBoosting Performance through Knowledge DiffusionKnowledge diffusion from high-performing employees to other employees is key in ensuring a firm’s continued performance improvement. The...