Sreeram SivaramakrishnanDec 17, 20213 minShould durable goods companies offer price incentives when they advertise?Consumer goods companies have options for incentives – either direct them at consumers (consumer promotions) or at retailers (trade...
Sreeram SivaramakrishnanDec 8, 20213 minHow to turn Showroomers into CustomersShowrooming occurs when customers use offline stores to interact with products and buy the same products online at a price lower than...
Sreeram SivaramakrishnanNov 30, 20215 minHow Meera “survived” being a Management Trainee in Sales(Sreeram has written this piece based on the experiences and reflections of an ex-student. She would prefer to be anonymous. Names of...
Sreeram SivaramakrishnanNov 25, 20213 minShould you use hidden Price Promotions?Online retail is a highly competitive sector that pushes retailers to be innovative to stay ahead of competitors. Some current...